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Analytics by MutualMind Show How Nike and Adidas Are Competing For World Cup...
Whenever there’s a big sporting event, it is natural for Nike and Adidas to engaged in competition for the attention of their customer. With the powerful lense of social media data and analytics, one...
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Optimizing Keywords for Impeccable Social Listening
So you finally have that budget you’ve been trying to acquire to build out your social media marketing team. You’ve done your research and picked out your social listening product (such as MutualMind),...
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You too, Jet Blue? What Social Analytics Tells You About Shifts in Brand Loyalty
Just a few years ago, gauging shifts in brand loyalty used to be a difficult and time consuming exercise. Thanks to the digital age, things have changed. Data-driven social insights have made it easy...
View ArticleThe Difference Between Social Listening and Social Intelligence
The difference between the terms social listening (or social monitoring) and social intelligence is a recurring discussion topic in the social media analytics community. Does it even matter? If so,...
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Wimbledon and Real-Time Social Engagement Center
For the last few weeks, tennis has captured people’s attention from all around the globe. This year’s Wimbledon event demonstrates the power and impact of social media today. The millions of public...
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